UX/UI Direction
Recognizing the need to enhance the accessibility and impact of Celerity's success stories, the company has initiated a redesign of its case study pages. The existing challenges, including text-heavy content, difficulty in extracting key takeaways, and a lack of visual appeal, prompted the need for a revamped approach to showcase success stories in a more engaging and impactful manner.
Solution
Clear Information Hierarchy
Redesigned case study pages feature a structured layout with prominent headlines and subheads, offering users an immediate context and facilitating easier navigation.
Improved Categorization
Refined and established categories and tagging taxonomies enable better organization, connecting related content and enhancing the discoverability of relevant success stories.
Strategic Placement of Main Summary
The main summary is strategically positioned at the top of the page, ensuring that users quickly grasp the essence of the project even if they choose to leave the page early.
Visual Emphasis on Success Metrics
To boost visual appeal, outcome bullets and iconography are introduced, providing a distinct and visually prominent way to showcase success metrics and key achievements.
The redesigned Case Study Landing Page aims to create a more user-friendly and visually compelling environment. By improving information hierarchy, categorization, and visual emphasis on success metrics, the company anticipates increased engagement, better retention of key takeaways, and an overall enhanced user experience.
